| Abstract | 第1-7页 |
| 摘要 | 第7-10页 |
| 第1章 INTRODUCTION | 第10-15页 |
| ·Research Background and Purposes | 第10-11页 |
| ·Research Context and Framework | 第11-12页 |
| ·Research Methodology | 第12-13页 |
| ·Research Design | 第13-15页 |
| 第2章 INTRODUCTION OF SUSTAINABLE TOURISM INDUSTRY AND STRATEGIC PLANNING IN MADAGASCAR | 第15-37页 |
| ·Overview of Madagascar Tourism Industry | 第15-31页 |
| ·Introduction to Madagascar | 第15-16页 |
| ·History of Madagascar Tourism | 第16-19页 |
| ·Trend of Madagascar Tourism | 第19-27页 |
| ·Constrains of Growth in Madagascar Tourism | 第27-31页 |
| ·The Importance of Tourism in the Development of a Territory | 第31-37页 |
| ·Economic Impact of Madagascar Tourism | 第31-34页 |
| ·Strategic Entry Planning of Tourism | 第34-37页 |
| 第3章 SWOT ANALYSIS OF MADAGASCAR'S TOURISM INDUSTRY | 第37-43页 |
| ·Overview | 第37-38页 |
| ·SWOT towards Madagascar Tourism Industry | 第38-43页 |
| ·Strength | 第38-39页 |
| ·Weakness | 第39-40页 |
| ·Opportunity | 第40-42页 |
| ·Threat | 第42-43页 |
| 第4章 CHALLENGES TOWARD SUSTAINABLE TOURISM DEVELOPMENT AND THEIR SOLUTION | 第43-58页 |
| ·Challenges of sustainable tourism development | 第43-50页 |
| ·Reducing the Seasonality of Demand | 第43-44页 |
| ·Addressing the Impact of Tourism Transport | 第44-45页 |
| ·Improving the Quality of Tourism Jobs | 第45-47页 |
| ·Maintaining and Enhancing Community Prosperity | 第47-48页 |
| ·Minimising Resource Use and Production of Waste | 第48-49页 |
| ·Conserving Value to Natural and Cultural Heritage | 第49-50页 |
| ·Solutions to Challenges | 第50-58页 |
| ·Solution to Reducing the Seasonality of Demand | 第50-51页 |
| ·Solution to Addressing the Impact of Tourism Transport | 第51-53页 |
| ·Solution to Improving the Quality of Tourism Jobs | 第53-54页 |
| ·Solution to Maintaining and Enhancing Community Prosperity | 第54-55页 |
| ·Solution to Minimising Resource Use and Production of Waste | 第55-56页 |
| ·Solution to Conserving Value to Natural and Cultural Heritage | 第56-58页 |
| 第5章 APPLYING MARKET COMPETITIVE MODEL TO MADAGASCAR TOURISM INDUSTRY'S ENTRY TO CHINA MARKET | 第58-74页 |
| ·Market Competitive Model | 第58-63页 |
| ·China's Outbound Tourism Status | 第59-60页 |
| ·Madagascar's Inbound Tourism Status | 第60-63页 |
| ·Strategies applied for the entry of Madagascar Tourism to China Market | 第63-74页 |
| ·Product Creation,Promotion and Commercialization | 第63-65页 |
| ·Making the Most of Existing and New Infrastructure for Tourism | 第65-66页 |
| ·Good Local Administration:Synergy,Coordination and Administration and Organization models | 第66-67页 |
| ·Internal and External Accessibility | 第67-68页 |
| ·Training | 第68-70页 |
| ·Strategic Alliances and Structures | 第70-72页 |
| ·Stimulating Investment in the Sector | 第72-74页 |
| Conclusion | 第74-77页 |
| Research Results and Innovations | 第74-76页 |
| Limitation of the Paper and Future Research | 第76-77页 |
| REFERENCES | 第77-86页 |
| 附件 | 第86页 |
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