| ACKNOWLEDGEMENTS | 第8-9页 |
| ABSTRACT | 第9页 |
| 摘要 | 第10-16页 |
| CHAPTER I INTRODUCTION | 第16-24页 |
| 1.1 Background of the Study | 第16-19页 |
| 1.2 Significance of the Study | 第19-21页 |
| 1.3 Organization of the Study | 第21-24页 |
| CHAPTER II LITERATURE REVIEW | 第24-40页 |
| 2.1 Definitions of Main Terms | 第24-28页 |
| 2.1.1 Learning Motivation | 第24-25页 |
| 2.1.2 Intercultural Business Communication | 第25-27页 |
| 2.1.3 Intercultural Business Communication Competence | 第27-28页 |
| 2.2 Studies on Learning Motivation Abroad and at Home | 第28-33页 |
| 2.2.1 Studies on Learning Motivation Theory Abroad | 第29-31页 |
| 2.2.2 Studies on Learning Motivation at Home | 第31-33页 |
| 2.3 Studies on IBCC Abroad and at Home | 第33-37页 |
| 2.3.1 Studies on IBC Abroad | 第33-36页 |
| 2.3.2 Studies on IBCC at Home | 第36-37页 |
| 2.4 Studies on the BE learners’ Learning Motivation in the Intercultural BusinessCommunication Course | 第37-40页 |
| CHAPTER III THEORETICAL FRAMEWORK | 第40-54页 |
| 3.1 Influential Motivation Theories in the Domain of Second LanguageLearning | 第40-47页 |
| 3.1.1 Gardner’s Motivation Theories | 第40-46页 |
| 3.1.2 Gao Yihong’s Motivation Theories | 第46-47页 |
| 3.2 Influential Motivation Theories in the Domain of Psychology | 第47-51页 |
| 3.2.1 Expectancy-value Theories | 第48-49页 |
| 3.2.2 Goal Theories | 第49-50页 |
| 3.2.3 Self-determination Theory | 第50-51页 |
| 3.3 The Analytical Framework Adopted in the Present Study | 第51-54页 |
| CHPTER IV METHODOLOGY | 第54-61页 |
| 4.1 Research Questions | 第54页 |
| 4.2 Quantitative Research Design | 第54-59页 |
| 4.2.1 The Subjects | 第54-55页 |
| 4.2.2 Instruments | 第55-57页 |
| 4.2.3 Research Procedures | 第57-59页 |
| 4.3 Qualitative Research Design | 第59-61页 |
| CHAPTER V RESULTS AND DISCUSSION | 第61-88页 |
| 5.1 Results and Discussion of the Quantitative Study | 第61-82页 |
| 5.1.1 Students’ Learning Motivation in Course of IBC | 第61-70页 |
| 5.1.2 Correlations between BE Major’s motivation types, motivation anxietyand intensity | 第70-73页 |
| 5.1.3 BE majors’ Motivational Affecting Factors in IBC course | 第73-79页 |
| 5.1.4 Possible Motivational Stimulating Strategies of BE Majors in the IBCCourse | 第79-82页 |
| 5.2 Results and Discussion of the Qualitative Study | 第82-85页 |
| 5.2.1 Discussion about Question One | 第82-83页 |
| 5.2.2 Discussion about Question Two | 第83-84页 |
| 5.2.3 Discussion about Question Three | 第84-85页 |
| 5.3 Summary | 第85-88页 |
| CHAPTER VI STIMULATING STRATEGIES FOR IMPROVINGSTUDENTS’ IBCC | 第88-95页 |
| 6.1 Stimulating Strategies from Students’ Perspective | 第88-91页 |
| 6.1.1 Improving Intrinsic Interest | 第88-89页 |
| 6.1.2 Creating More Communicative Opportunities | 第89-90页 |
| 6.1.3 Setting Specific Learning Goals | 第90-91页 |
| 6.2 Possible Stimulating Strategies from Teachers’ Perspective | 第91-95页 |
| 6.2.1 Appling Appropriate Teaching Methods and Class Activities | 第91-92页 |
| 6.2.2 Building up Teachers’ Personal Characteristics | 第92-95页 |
| CHAPTER VII CONCLUSIONS | 第95-100页 |
| 7.1 Main Findings | 第95-97页 |
| 7.2 Implications for Further Research | 第97-98页 |
| 7.3 Limitations | 第98页 |
| 7.4 Suggestions for future study | 第98-100页 |
| REFERENCES | 第100-105页 |
| APPENDIX | 第105-108页 |
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