Chapter 1 Introduction | 第1-11页 |
·The Significance of the Study of You-attitude in Business Letters | 第8-9页 |
·The Analyzing Method of This Paper | 第9-10页 |
·The Outline of the Paper.... | 第10-11页 |
Chapter 2 Goal Analysis and Business Correspondence.. | 第11-19页 |
·A General Introduction to Goal Analysis | 第11-12页 |
·Business Communication | 第12-19页 |
·Communication and communication models | 第12-13页 |
·Business correspondence | 第13-19页 |
·Nature of business correspondence | 第14-15页 |
·Functions of business letters | 第15-16页 |
·Goals of business letters | 第16-19页 |
Chapter 3 CP, PP, and You-attitude | 第19-39页 |
·Grice’s Cooperative Principle and Explanations | 第19-24页 |
·Philosophical background | 第19-20页 |
·Notion of the CP | 第20-22页 |
·Violations of CP and conversational implicature | 第22-24页 |
·Politeness Principle | 第24-29页 |
·literature review | 第24-26页 |
·An overview of studies on politeness | 第26-29页 |
·Brown and Levinson’s Face Theory | 第26-28页 |
·Leech’s contribution | 第28-29页 |
·A General Introduction to You-attitude | 第29-35页 |
·The Relations between You-attitude, CP, and PP | 第35-39页 |
·You-attitude and CP | 第35-36页 |
·You-attitude and PP | 第36-37页 |
·Goal-oriented approach towards You-attitude in business letter writing | 第37-39页 |
Chapter 4 Genre Analysis and Research Method | 第39-47页 |
·Genre and Genre Analysis | 第39-40页 |
·Genre Analysis in Business Letters | 第40-45页 |
·An introduction | 第41页 |
·Analyzing model and sample analysis | 第41-45页 |
·The Adoption of the Genre Analysis Model in This Paper | 第45-47页 |
Chapter 5 Goal-oriented Approach towards You-attitude in Business Letters | 第47-60页 |
·Goal-oriented Classifications of Business Letters | 第47-50页 |
·Application of You-attitude in Business Letter Writing | 第50-60页 |
Chapter 6 Conclusion | 第60-62页 |
·Reinterpretation of You-attitude | 第60页 |
·Practical Implications | 第60-61页 |
·Limitations and Suggestions for Future Study | 第61-62页 |
Bibliography | 第62-63页 |