Acknowledgements | 第1-7页 |
中文摘要 | 第7-8页 |
Abstract | 第8-9页 |
Chapter 1 Introduction | 第9-21页 |
·Definition of Public Signs | 第9-11页 |
·Public Signs as Text: Types of Public Signs | 第11-14页 |
·Newmarks’Three Types of Texts | 第11页 |
·Public Signs as Text | 第11-12页 |
·Jingshi Yu Public Signs | 第12页 |
·Gaoshi Yu Public Signs | 第12-13页 |
·Biaoyu Public Signs | 第13-14页 |
·L anguage Style of Chinese Public Signs | 第14-18页 |
·Frequent Use of Nouns and Verbs | 第14页 |
·Avoiding Uncommon Words | 第14-15页 |
·Conciseness and Straightforward | 第15页 |
·Commands and Imperative Sentences | 第15-16页 |
·Combining Letters with Pictures | 第16-17页 |
·Frequent Use of Figures of Speech | 第17-18页 |
·Objectives and Significance of the Study | 第18-19页 |
·Layout of the Thesis | 第19-21页 |
Chapter 2 Literature Review on Public Signs Studies | 第21-24页 |
·Sociolinguistic Studies on Public Signs | 第21页 |
·Translation Studies on Public Signs | 第21-22页 |
·Pragmatic Studies on Public Signs | 第22-24页 |
Chapter 3 Method of the Study | 第24-26页 |
·Data Collecting | 第24页 |
·Data Treating and Analyzing | 第24-26页 |
Chapter 4 Pragmatic Functions of Chinese Public Signs | 第26-29页 |
·Directing | 第26-27页 |
·Prompting | 第27页 |
·Restricting | 第27页 |
·Compelling | 第27-28页 |
·Advocating | 第28-29页 |
Chapter 5 Pragmatic Strategies in Chinese Public Signs | 第29-49页 |
·Pragmatic Strategies Defined | 第29-30页 |
·Being Implicating | 第30-34页 |
·Implicating by Flouting the Maxim of Quantity | 第31-32页 |
·Implicating by Flouting the Maxim of Quality | 第32-33页 |
·Implicating by Flouting the Maxim of Relevance | 第33页 |
·Implicating by Flouting the Maxim of Manner | 第33-34页 |
·Being Polite | 第34-40页 |
·Public Signs as FTAs | 第35-36页 |
·Politeness Strategies Used in Chinese Public Signs | 第36-40页 |
·Negative Politeness Used in Chinese Public Signs | 第37页 |
·Off-Record Strategies Used in Chinese Public Signs | 第37-39页 |
·Indirect Speech Act Used in Chinese Public Signs | 第39-40页 |
·Being Relevant | 第40-43页 |
·Relevance Theory | 第40-41页 |
·Chinese Public Signs as Ostensive Stimuli | 第41-43页 |
·Being Illocutionary | 第43-49页 |
·Austin-Searle’s Speech Act Theory | 第43-45页 |
·Illocutionary Acts of Chinese Public Signs | 第45-47页 |
·Illocutionary Act of Asserting | 第45页 |
·Illocutionary Act of Directing | 第45-46页 |
·Illocutionary Act of Expressing | 第46-47页 |
·Illocutionary Act of Promising | 第47页 |
·Summary | 第47-49页 |
Chapter 6 Conclusions | 第49-51页 |
·Findings of the Present Study | 第49页 |
·Limitations of the Present Study | 第49-50页 |
·Suggestions for Further Researches | 第50-51页 |
Bibliography | 第51-54页 |
Appendices | 第54-65页 |
Publications during the Postgraduate Program | 第65-66页 |