| Chapter 1 Introduction | 第1-11页 |
| ·Backgrounds | 第8-9页 |
| ·Objectives of the Present Study | 第9页 |
| ·Type of Data | 第9-10页 |
| ·Organization of the Dissertation | 第10-11页 |
| Chapter Two Theoretical Background | 第11-21页 |
| ·Genre Analysis | 第11-16页 |
| ·Move Analysis | 第13-14页 |
| ·Method of Genre Analysis | 第14-16页 |
| ·Politeness Theory | 第16-17页 |
| ·Related Research | 第17-21页 |
| ·Teh's "An applied discourse analysis of sales promotion letters" | 第18页 |
| ·Bhatia's "Nativization of Job Application" | 第18-19页 |
| ·Other Researches on Relevant Promotion Literatures | 第19-21页 |
| Chapter Three Linguistic Analysis of the Data: Chinese Company Introductions | 第21-43页 |
| ·Company Introductions: Discourse Structure | 第21-43页 |
| ·Move One: Establishing Backgrounds | 第24-29页 |
| ·Formulaic Sentence Patterns in Move One | 第26页 |
| ·Use of lexical boost | 第26-29页 |
| ·Move Two: Introducing Products | 第29-32页 |
| ·Formulaic Sentence Patterns in Move Two | 第30-31页 |
| ·Use of lexical boost | 第31-32页 |
| ·Move Three: Capability Illustration | 第32-37页 |
| ·Step One: Ability Description | 第34-35页 |
| ·Step Two: Achievement Presentation | 第35-37页 |
| ·Move Four: Company Guidelines/ Corporate Culture | 第37-39页 |
| ·Move Five: Inviting Further Communication | 第39-43页 |
| ·Formal realization | 第40-41页 |
| ·The use of politeness strategy | 第41-43页 |
| Chapter Four Linguistic Analysis of Data: English Company Introductions | 第43-60页 |
| ·English Introductions: Discourse Structures | 第43-45页 |
| ·The moves of English Introductions | 第43-45页 |
| ·English introduction: Individual Moves | 第45-58页 |
| ·Move One: Establishing Backgrounds | 第45-47页 |
| ·Formulaic sentence patterns in move one | 第46-47页 |
| ·Introducing Products | 第47-51页 |
| ·Formulaic sentence patterns in Move Two | 第48-49页 |
| ·Use of Lexical boost | 第49-51页 |
| ·Move Three: Capability Illustration | 第51-54页 |
| ·Step One: Ability Description | 第51-53页 |
| ·Step Two: Achievement Presentation | 第53-54页 |
| ·Move Four: Self-evaluation | 第54-57页 |
| ·Formulaic expressions in Move Four | 第55-56页 |
| ·Use of lexical boost in Move Four | 第56-57页 |
| ·Move Five: Inviting Further Communication | 第57-58页 |
| ·Other Features in English Introductions | 第58-60页 |
| Chapter Five Conclusions and Further Research | 第60-66页 |
| ·Summary of Findings | 第60-64页 |
| ·Discourse Structure | 第60-61页 |
| ·Individual Moves | 第61-63页 |
| ·Lexico-grammatical Features and Politeness Strategy | 第63-64页 |
| ·Pedagogical Applications | 第64-65页 |
| ·Suggestions for Further Research | 第65-66页 |
| References | 第66-68页 |
| Appendix I: Chinese Introductions | 第68-75页 |
| Appendix II: English Introductions | 第75-84页 |
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