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以知识联盟塑核心能力--论我国内资旅行社的市场竞争战略
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［摘要］随着我国旅行社行业的不断开放，小、散、弱、差的内资旅行社必须紧紧把握世界范围内的服务产业知识化的浪潮，塑造自己的核心能力，改造成为知识服务实体，方能在今后的竞争中生存和获胜。旅行社要获得持续的竞争优势，在满足顾客需求成为企业生命线的今天，必须具备的两个能力是满足顾客需求和发挥员工的积极性和智慧。旅行社的核心能力可以而且必须通过知识联盟来实现。
To Build up Core Competence through Knowledge Links--A Stratagem of Chinese Travel Services [Abstract]The article provides a stratagem for Chinese travel services under the current competition. As Chi-nese travel market becomes more and more open to foreign capital and joint ventures, Chinese travel services-most of which are small-scale, less competitive, and lack intercorPorate collaberation-need to build up their coreconpetence. Global wave of knowledge-orien tation in service industry illuminates that knowledge-service entityis the best form for travel services. Satisfying customers needs is undoubtedly the lifeline of the
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