| | | 谈当前饭店营销竞争新策略
| | 内容提要】当前饭店业常以削价作为营销手段，但削价竞争导致了饭店产品及服务质量的旅游管理本科毕业论文下降，制约着饭店业的旅游管理本科毕业论文发展。在市场经济条件下，如何认识削价竞争，走出价格竞争的误区，寻求新的营销竞争策略，是饭店业发展的战略趋势。
【英文摘要】Nowadays, price reduction is the usual practice in hotelmarketing. But competition in this way may lead to a qualitydecline and restrict development of hotel. Under the marketeconomy system in China, the strategic trend in thedevelopment of hotel industry is to give a good analysis ofprice reduction competition and seek new strategies inmarketing competition.
【关 键 词】饭店/削价竞争/非价格竞争
hotel/price reduction competition/non-price competition
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