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中、低档旅游饭店的市场定位策略
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【 标 题 】中、低档旅游饭店的市场定位策略
【英文标题】Strategy for Self-anking of Medium and Small Sized Hotelsfor Tourists
HU Bo
Department of Tourism Administration, Chongqing Instituteof Commerce,Chongqing 400067,China
【 作 者 】胡波
【作者简介】胡波，重庆商学院旅游管理系，重庆 400067
胡波，男，重庆商学旅游管理系。
【内容提要】中、低档旅游饭店在我国的饭店业中有举足轻重的地位，但在经营过程中存在诸多不足，应有的市场作用未得到充分发挥。究其原因，关键在于缺乏明确的市场定位意识和市场定位策略。本文拟从中低档旅游饭店“为什么需要市场定位”、“如何进行市场定位”、“市场定位策略”三个方面展开论述，以期对增强中、低档旅游饭店的竞争实力有所裨益。
【英文摘要】Medium and smallsized hotels for tourists in China form aconsiderable part of the total number, however, they haven'tcompletely played the role they should, because of the toomany faults in the running.This problem is due to, in theauthor's opinion,the lack of the wish and strategy to rankthemselves in the market.The article deals with the problemin the three aspects, that is : \"the need for self-rarking\",\"the way of self-ranking\",and \"the strategy for self-ranking.\"
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