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２１世纪中关村形象建设的理念确立
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【英文标题】Establishment of the Mind of the RegionalImageofZhong-guan Cun in the New Century
【内容提要】首先探讨了地区形象的概念和地区形象的构成，认为地区形象系统是由理念识别、行为识别和视觉识别要素组成，其中理论识别是核心。其次，重点讨论了中关村形象定位中理念的确立问题，认为可以将中关村的发展理念概括为：“以强国为目的，以知识为基础，以创新为动力，以人才为支柱，以市场为导向”。最后，就中关村发展理念的实现提出了建议。
【英文摘要】Regional Image(RI) is one kindofimportantresourcesofthe region.RI can beconsideredasthereflectionoftheideology of the region withthepast, thepresentandthefuture.In Regional Image System (RIS),it includes 3partsofcompose,Mind Identity (MI), Behavioral Identity( BI) andVisual Identity (VI).Among these parts,MI is the kernel. Zhong-guang Cun faces new challenge and chances in the newcentury.In order to make a greater contribution to China andgreaterprogress,Zhong-guan Cun needs to improve itsRegional Image.To establish the RI ofZhong- guanCun, the MI is thekey.Considering thevanguardroleofZhong- guanCunintheChinese processing of science and technology, theMIofRISis more important. The MI of Zhong-guan Cun maybedescribedas following:\The aim is to build a powerful state.Thebaseis knowledge. The impetusisbringforthnewideas. Themainstay is talent. The guide is market.\
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