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福建农产品区域品牌培育研究
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【西方宏观经济学论文】摘 要:福建省近年来农产品区域品牌建设取得了可喜的成绩,但还存在诸多的问题,如缺乏宏观统一规划和指导、思想观念落后、农产品区域品牌的经营规模过于分散和细小、没有建立统一的农产品供应链等问题。农产品区域品牌建设对于福建省经济发展特别是农村经济的发展起着关键性的作用,意义重大。因此加强宏观的规划和指导,搞好特色农产品区域布局;积极建立和完善农产品区域品牌的供应链体系;积极建立和完善品牌管理体系等措施是福建省农产品区域品牌培育的有效途径。 关键词:福建;农产品;区域品牌;培育策略 Abstract: Fujian saves the regional trademark construction of agricultural products, have gotten gratifying record, but still have many problem, fall behind if lacking macroscopic unified program and guidance, ideological idea, the operation of the regional trademark of agricultural products too scatter with small, do not establish unified agricultural products supply the problems such as chain. The regional trademark construction of agricultural products develops for Fujian province economy, especially rural, is economic to develop the role of crucialness, meaning is significant. Therefore strengthen macroscopic program and guida
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