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消费倾向，营销模式及产业链结构重组
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[摘要]本文通过对英国鱼产品零售业市场结构和运作过程的观察，发现消费者购物方式的变化影响到鱼产品零售商营销模式的调整，最终造成整个英国鱼产品供应链的重组，证实了消费方式的调整能够带动整个与之相关产业链的调整。最后作者根据我国的实际情况提出政策建议。
[关键词]超级市场；零售业；消费倾向；产业链结构；重组
Consumer Tendency, Marketing Model and the Re-Constructing Of Industry Chains
-Example of the Fish Retailing Market in British England
[Abstract] This paper surveys the structure and operating procedure of British fish retail market. This study finds out the varying of shopping methods influences on the adjustment of whole framework of fish retailers, and it will cause the reintegration of the whole supply chain of fish product. It proves the adjustment of consumption pattern can drive the correlated industry chain change. Finally, we give our advice according to the current condition in our country.
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