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关于海外华文传媒的战略性思考
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[内容提要]进入21世纪,随着国际关系格局出现重大变化,有必要立足全球传播和国际传播的战略性高度,重新审视海外华文传媒的性质、特征及其作用。海外华文传媒是国内传媒在海外的延伸;它可能成为促进祖国统一的推动力量;它让中国了解世界,让世界了解中国。随着世界经济发展重心的东移及海外华人经济的进一步扩展,未来海外华文传媒呈现集团化发展、多种媒体共存共依、向全球拓展、海内外媒体及受众相互融合等趋势。 [关键词]海外华文传媒 战略思考 Abstract:Since international relations change greatly in the 21st century,it is very necessary to reconsider the characteristics and functions of overseas Chinese media from the perspective of global or international communication strategy.Overseas Chinese media is the extension of Chinese domestic media and can be a driving force for Chinas unification.In view of the development of overseas Chinese economics and Chinas economics,it is favorable for overseas Chinese media to merge with China domestic media.
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