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观众电视接收行为特征再探──兼谈有关节目制播的若干思考
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内容提要：本文从中国电视实际出发，对观众的电视接收行为特征进行了系统归纳和分析，提出观众接收行为具有视听双通道接收、共时分享性、家庭性与随意性、习惯性与仪式性、主动性与参与性等特征，并就电视传播者如何针对这些特征进行节目制播策略的调整和改进作了一些探讨。
关键词：观众，接收行为特征，节目制播
Abstract: Based on the TV practice in china, this paper gives a systematic generalization and analysis to the characteristics of TV audience reception behavior, presents the characteristics such as double-reception of vision and hearing, sharing at the same time, being at home and random, habits and rituals, and activity and participation, and explores to some extent how TV communicators adjust and improve the tactics of programming in accordance with these characteristics.
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