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转型：在变与不变之间──全球化背景下公共广播的发展及思考
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摘要：不同国家的公共广播体制由于历史、政治和经济背景不同而呈现不同特色，本文在分析这些不同特色的基础上，对全球化背景下公共广播的市场化转型，尤其是目前以BBC为代表的“外向型”发展新动向进行了描述，分析了其产生的背景和“两分立”特点，并对未来发展等问题进行了探讨。
关键词：公共广播 转型 全球化 民族国家
Abstract: The system of public service broadcasting presents various characteristics in different countries because of the dissimilarities in history, politics and economy. On the basis of analysing these characteristics, this article has demonstrated the market transfomation of public service broadcasting under globalization--especially the new tendency of the development of Opening represented by BBC at present--in this text. It has analysed the emergence background of the new tendency, as well as the characteristics of two separations . In addition, this article has also approached such problems as development in the future, etc.
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