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论“三次售卖”--兼谈电视互动节目中的受众权益问题
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内容摘要：本文针对目前风行荧屏的手机短信互动节目现象，从电视台、服务提供商、受众的角度分析手机短信互动与电视节目相结合的原因。探讨在电视短信互动中出现的“三次售卖”模式及其对受众价值的再开发，并从中引出关于受众权益保护的若干思考。
关键词：手机短信 互动节目 受众参与 三次售卖 受众权益
[abstract]
In the view of the television station, the service suppliers and audiences, this article analyses the integration of TV program and mobile notes. because of the phenomena that mobile note combined with the television program is very popular at this moment Also discuss the third selling mode in the TV program and the development of the audience value, which therefore leading to a number of considerations on the protection of audiences’ rights.
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