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“民族志”之于传播研究的实践话语
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[摘要]民族志是文化人类学研究中的一种通行做法，在国外传播研究中，最近20多年来不断有学者进行这方面的尝试。中文传播研究文献中有少量介绍介绍民族志的文章，但采用民族志进行传播研究的成果还不多见。基于研学过程中对此进行过的尝试，归结了对民族志本身的理论内涵以及在操作层面上的某些问题的一些理解。并在对民族志之于传播研究的有关问题进行耙梳的同时，结合个人研学体会，顺便对实践层面的问题进行粗浅探讨。
[关键词]：民族志 传播研究 实践话语
Abstract: ethnography is an usual method of culture anthropology research. In foreign research, many scholars have taking attempt in this area for recent 20 years. There are a few articles introduced ethnography in Chinese communication research documentaries, but few research is used the method of ethnography. I have concerned a little during my research which could be considered as mature experience. Besides, during the attempting, I also found some immature understanding to the theory connotation and operation issues. The thesis tried to have discussed to empirical issues as the same time as combing the relevant issues on ethnography of communication research with personal experience.
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