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从角落到头版：1985-2003人民日报艾滋报道的框架研究
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刘迅 张金玺/赵晶晶 秦筠 译
[摘要] 本研究分析了自1985年至2003年期间中国的全国性报纸——人民日报报道艾滋病的“框架”情况。这一中国政府最重要的报纸对艾滋病的报道，可以反映出在艾滋病问题上中国媒介的发展进程及中国政府的态度、政策的发展进程。19年刊出的所有文章中共有976篇接受了电脑辅助内容分析程序（TF-IDF）的考察，找出了每一篇文章的关键词。然后关键词被用以考察每一篇文章的“框架”。研究结果显示中国政府正给予艾滋问题以越来越多的关注。同时，在1995年、2001年和2003年中，政策的艾滋相关政策变化显著，这一点也在人民日报中得以反映。与艾滋病最为密切相关的人群是儿童和妇女。预防和医学一直是艾滋报道的主要框架。世纪之前，艾滋病在社会及政治方面的问题也开始受到重视。
[关键词]中国 HIV/艾滋病 人民日报 媒介覆盖 框架分析
Abstract: This study analyzed how Chinese national newspaper, the People’s Daily, framed AIDS from 1985 through 2003. Examining to the coverage of AIDS by the Chinese government’s most important newspaper, has revealed the media agenda of AIDS in China and the government’s attitude and political agenda towards AIDS. A total of 976 articles published over this nineteen-year period were analyzed using a computer assisted content analysis program (tf.idf) to identify the key words in each article. Key words were then used to identify the framing of each article. The findings demonstrated that increased attention had been paid by Chinese government to AIDS. Meanwhile, 1995, 2001, and 2003 marked the government’s AIDS policy change, which was reflected in the coverage of the People’s Daily. The population groups most associated with AIDS was children and women. Prevention and medical were the main frames for AIDS. Social and political aspects of the pandemic had gained attention in the late 1990s and early years of 2000. [China Media Research. 2005; 1(1):27-42].
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