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论媒介认知能力的建构与发展
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[内容提要] 随着信息时代的来临,媒介已成为人们最重要的知识来源之一,正是在这种大背景下,西方近年来兴起了媒介认知能力运动。媒介认知能力指的是获取、分析、评价与传播各种形式的信息的能力,它不仅包含了获取信息、分析信息、评价信息及传播信息这四个要素,更可以进一步划分为媒介信息认知与媒介社会认知这样两个层面。本文还同时探讨了与媒介认知能力运动有关的各种争论,并指出依据国情在国内开展具有中国特色的媒介教育的迫切性。 [关键词] 媒介认知能力 获取 分析 评价 传播 媒介教育 Abstract: As media have become one of the most important sources of our knowledge with the coming of the information age, media literary movement has also stepped onto a new stage. This paper, on the basis of introducing media literacy as the ability to access, analyze, evaluate, communicate messages in a wide variety of forms, further explores the concept of media literacy on two levels—media message literacy and media social literacy. Through a presentation of some debates revolving around media literacy, this paper also demonstrates the necessity of introducing media education into China.
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