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视觉创新：演绎新媒体时代的视觉奇观
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[摘 要] 20世纪末期数字化媒体的出现不断地挑战并充实着传统的视觉传播形式。视觉传播竞争日趋激烈，以变革创新求生存、求发展、求进步，已经成为当今视觉文化发展的一种普遍意识和时代潮流。本文分析了视觉创新作为一种社会现象产生的时代背景,它的种种表现形式及其作为视觉符号的本质意义和它独特的审美趣味特征;其中作为其主体的创造性思维在当今张扬民族文化与世界文化相融合的大环境中独放异彩。
[关键词]视觉传播；新媒体；创造性思维；知觉的尖锐化
Abstract: late of 20th century, the appearance of digital media has continuously challenged and fulfilled the traditional visual communication model. The competition of visual communication becomes more and more seriously. It has become a common sense and era trend to survive, develop, and advance with innovation in the development of visual culture. The thesis analyzed the time background of visual innovation when it produced as a social phenomenon, and talked about its expressing form, essential meaning as visual signal and specific word model and grammar regulation. Creative thinking which is the main body of visual innovation has found its position in the big jointing environment of the national and world culture.
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