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媒介地理学:行走和耕耘在媒介与地理之间
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［摘 要］媒介地理学是以人类同媒介、地理的相互关系及其互动规律为研究对象的，具有自主和独立条件的新兴学科。媒介地理学关注和重视特定地域产生的特定媒介形态，及其相同媒介形态中呈现出的不同地理样本，认同和理解生活在不同地理环境下人的不同传播特点，以及不同区域受众对媒介内容会有不同的地理“看”法。面对复杂的媒介地理现象和问题，媒介地理学需要建立一个跨学科的、综合性的和有梯度的、有层次的分析框架，同时要重视理论性和实用性的分析研究。这样才能分别为媒介地理学、媒介学、地理学，进而为建设和谐社会做出自己的贡献。
［关键词］新兴学科；媒介地理学；传播生态学；传播人种学；地方媒介
Abstract: geography of media is a new-rising subject with independent condition and studies the mutual relation and regulation of human, media and geography. Geography of media focused on the specific media status produced in specific region, different geographic sample appeared in same media status, considering and understanding different communication characteristic of human beings living in different geographic environment and different geography viewpoint from receivers in different region to media content. Facing complex media geographic phenomena and issues, geography of media need to build up a cross-subject, comprehensive and leveled analysis frame. The subject also should focus on the analysis research of theory and practice. After all, the subject could contribute to geography of media, media and geography; furthermore, make contribution to construct a harmony society.
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