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媒体女性形象塑造与社会变革:《中国妇女》杂志*封面人物形象的实证研究
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[摘要] 在探讨媒体和社会的关系时，一个主要的问题在于媒体究竟是社会变革的推动者还是社会现状的维护者。本研究以媒体女性形象塑造为缩影来探讨在中国社会环境下媒体与社会的关系。通过对中国的官方英文女性杂志《中国妇女》杂志的352幅封面人物形象的分析，本文探讨了在党和政府控制下的政治和媒体环境里，媒体女性形象塑造如何受到中国社会变革的影响。研究表明，《中国妇女》杂志封面所展现的女性形象很大程度上受到了中国政治、经济、社会思想意识等变化的影响。与社会现实的真实再现不同，这些具有象征意义的女性形象是在中国女性生存状态不断变化的环境中党的政治思想方针、杂志编辑政策和读者要求等综合因素相互作用的产物。党的领导和社会变革的相互作用最终决定了杂志在不同历史时期所塑造的典型的中国女性形象。
[关键词] 媒体形象塑造；社会变革；杂志封面；性别传播；中国传播
Abstract：A major question for research on relationship between the media and society is whether the media are agents of social change or reinforcers of the status quo. This study used media portrayal of women as an index to explore the relationship between the media and society within the Chinese context. Through a content analysis of 352 cover pictures of Women of China, China’s official English women magazine for foreign publicity, we investigated whether and how the media portrayal of Chinese women relates to the social changes in China. Our findings show that the image of Chinese women presented by the covers of Women of China is to a large extent influenced by the socio-economic and political-ideological changes in China. Rather than a literal portrayal of the “reality”, it is a symbolic representation of the Chinese women created through the interaction of party ideology, editorial policy and readers’ taste as well as the changing reality of Chinese women’s life and work. The interlocking of party control and societal influences has determined the typical images of “Chinese Women” suited to particular periods of time.
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教育论文中心