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意识形态梳理与主流媒体构建——新意识形态下的中国电视民生新闻
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摘要：民生新闻作为一种有别于传统新闻又兼具时政和社会新闻双重特性的新电视新闻，因为其勃兴发展的复杂历史背景和社会动因以及纠结了太多时代特征而有着巨大的学术观照价值。通过梳理国家/民族/执政党意识形态主导下的市场/消费主义意识形态、精英/白领意识形态、百姓/平民意识形态等并存的多重复合的新意识形态，民生新闻的历史面目也清晰起来，主流新闻正是其未来走向的不二选择。
关键词：新意识形态/电视民生新闻
Abstract：As a news category distinct from traditional ones ，news of people‘s livelihoods has characteristics of both political news and social news.Complexhistorical contexts in which it has been prospering ，its social driving forcesand its intertwined connections with time make it academically valuable to examine.By studying the coexisting and overlapping new ideologies of state/nationality，a market dominated by the ruling party’s ideology /consumerism ，elite/elitism，the mass/populism，an historical sketch of this particular type of news becomesclear —transforming itself into mainstream news is its sole choice.
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