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基于波特竞争理论的分众传媒竞争优势探析
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【人体艺术鉴赏论文】关键词： 波特竞争理论 分众传媒 差异化 规模经济 多元化[摘要]：分众传媒（Focus Media）控股有限公司，在短短几年内，迅猛发展为中国第一广告和媒体运营商。支撑分众传媒高速成长的竞争优势耐人寻味。美国战略大师波特关于企业竞争力的系列著作以富有可操作性、可预见性和时代性而享有盛誉，其中一些理论与分众传媒的成功经验能够很好地契合。运用波特的竞争理论进行分析，分众传媒拥有差异化优势、规模经济优势、目标集中优势、关联与多元化优势等广告和传媒产业的竞争优势。
Abstract Focus Media Company has developed very quickly with the progress of China's media career.It launched NASDAQ of American successfully in July, 2005 ,and became the first listed advertisement media abroad. Focus Media's rapid rising has brought honor and proud to every Chinese, but the only company's rapid development does not mean that Chinese media career has been in a strong position in the world. China is facing the embarrasement of being a big but not strong media country, which has arose our meditation towards china's media career. This paper, starting from Focus Media's ability to compete in the field, analyses the reasons of its
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