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解析好莱坞电影之“中国风”现象——基于文本、机构及受众的视角
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【青年群众文化论文】关键词： 中国风 好莱坞 市场 受众差异[摘要]：从传播学“文本、机构、受众”的视角出发，透视2008年中国国内上映的几部“中国风”式的好莱坞大片，我们不难发现精确的文化把脉和对中国元素的创新表达是该类影片成功的关键所在，而中西方受众的文化解读差异则是掣肘其发展的最大障碍。此外，促使好莱坞牵手“中国风”的根本原因在于全球电影市场和中国本土体制的双重作用。
Abstract: An examination of several “Chinese Style” Hollywood movies that were shown in China in 2008 from a textual, institution and audience analysis perspective reveals that the key to their successes lies in their accurate and innovative representations of Chinese cultural elements. However, the different cultural interpretations by Chinese and western audiences constitute the biggest barrier to their further development. Moreover, what motivates Hollywood to incorporate “Chinese Style” into movies is the interplay of global film market and Chinese domestic system.
Key Words: China Style, Hollywood, market, audience differences
毫无疑义，2008年是中国元素在国际舞台上大放异彩的一年。“让世界了解中国，让中国走向世界”的口号在与奥运会
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